TOYOTA turned to star power to lead its second big game ad in the 2022 Super Bowl.
The ad saw four high-profile celebrities put the new Toyota Tundra through its paces in an impromptu off-road race through deserts and mountains.
Who are the Joneses in the Toyota ad?
The ad is based on the famous phrase “Follow the neighbors” which often refers to the need “to compete with one’s neighbors in material possessions”.
Toyota decided to take the idiom quite literally and chose to feature a group of famous “Jones” as they battle it out in pickup trucks.
Tommy Lee Jones
The ad opens with legendary actor Tommy Lee Jones, who is best known to modern audiences for his role as Agent K in the Men in Black film series.
Born in September 1946, the actor has a stellar resume that includes roles as Sheriff Ed Tom Bell in No Country for Old Men, Colonel Chester Phillips in Captain America: The First Avenger, and CIA Director Robert Dewey in Jason Bourne. .
In a career that spanned more than 40 years, he received four Oscar nominations, winning Best Supporting Actor for his performance as U.S. Marshal Samuel Gerard in the 1993 thriller film The Fugitive.
Jones has been married three times and shares two children – a son and a daughter – with his second wife.
As of this writing, he has a net worth of $100 million, according to Celebrity Net Worth.com.
Leslie Jones enters the fray as the second celebrity on the Toyota advertising scene as she stops alongside Tommy Lee.
The American comedian is best known for her time as a cast member and writer on Saturday Night Live from 2014 to 2019.
She also starred in the 2016 Ghostbusters reboot as Patty Tolan alongside celebrities including Melissa McCarthy, Kristen Wiig, Kate McKinnon and Chris Hemsworth.
Having regularly spoken out on big issues such as politics and social injustice, she was named in 2017 as one of the 100 most influential people in the world by Time magazine.
Rashida Jones is the third celebrity to join the high-speed chase.
The 45-year-old, born on February 25, 1976, is the daughter of actress Peggy Lipton and legendary music producer Quincy Jones.
The actress is best known for playing the role of Ann Perkins in the American political satire comedy series Parks and Recreation, for which she received critical acclaim.
She also appeared as Karen Filippelli in the US version of The Office and has played titular police detective Angie Tribeca since 2016.
Rashida also had roles in the 2009 comedy I Love You, Man, 2011’s The Muppets, and alongside Jesse Eisenberg as junior defense attorney Marylin Delpy on The Social Network.
She shares a son with her boyfriend, musician Ezra Koenig.
The commercial ends with the arrival of Nick Jonas, who wins the reluctant approval of his close namesakes as a voiceover declares, “Stay ahead in the all-new Tundra.”
Jonas, 29, is a Dallas, Texas-born musician — his father Paul Kevin Jonas Sr. is an ordained minister, so the family traveled often.
With his older brothers Joe, 32, and Kevin, 34, he is part of The Jonas Brothers.
When the band broke up in 2013, Jonas went solo and also worked as creative director on Lovato’s 2014 Neon Lights Tour.
Marrying Indian star Priyanka Chopra, 39, the couple share one child together – who was born in January 2022.