Toyota

Toyota sales increase by +8% in 2021, record market share of 6.4%

Toyota sales increase by +8% in 2021, record market share of 6.4%

In December, Toyota and Lexus unveiled several new electrified products that will form a central part of its carbon-neutral strategy. Overall, the company will offer 30 battery electric vehicles by 2030 covering all segments. By this date, TME aims to have a mix of at least 50% zero-emission vehicles in Western Europe, while the Lexus brand aims for a 100% ZEV mix over the same period. Around 2035, TME will be ready for 100% CO2 reduction of all new vehicles in the EU region. In the shorter term, TME will expand its ZEV product offering to 10 models by 2025.

Performance of brands and models

Toyota increased its mainstream market share by +0.6 ppt to 6.3% in 2021, while sales volume increased by +9% to 1,003,859. The brand’s bestsellers, Corolla, Yaris and RAV4 accounted for 55% of volume. Overall, hybrid electric vehicles represent 58% (+5.0 ppts over one year) and 69% (+6.0 ppts) in Western Europe.

Key new launches included the all-new Yaris Cross compact SUV. In April 2021, the new battery-electric bZ sub-brand, built on a dedicated eTNGA platform, was announced, followed by the European premiere of the bZ4X SUV in December 2021.

Lexus increased its sales volume by +2% year-on-year and reached a premium market share of 2.3%. The brand’s bestsellers, UX, NX and RX accounted for 81% of volume. Overall, hybrid electric vehicles accounted for 61% of total sales in Europe, rising to 90% in Western and Central Europe.

In Q4 2021, Lexus launched the second-generation NX, introducing the brand’s first plug-in electric vehicle alongside a significantly upgraded hybrid electric model. The brand recently announced that its first all-electric vehicle on a dedicated platform, the RZ 450e, will be unveiled in the first half of 2022. Lexus has ambitious growth plans of 20 model launches by 2025, nearly doubling the volume to 130,000 vehicles in Europe at that time.

TME highlights January-December 2021:

Total sales: 1,076,300 (+8.4% year-on-year)

Market share: 6.4% (+0.4% over one year)

Total hybrid sales: 623,777 (+19% year-on-year)

Hybrid mix: Western Europe: 70% – Eastern Europe*: 24% – TTL: 58%

Toyota Highlights from January to December 2021:

Toyota sales: 1,003,859 (+9% YoY)

Bestsellers: Corolla range (208,028); Yaris (179,383); RAV4 (161,266)

Best hybrids: Yaris hybrid (143,595); Corolla hybrid range (166,811); Toyota C-HR Hybrid (112,757)

Total hybrid: 579,698 (+19% over one year)

Hybrid mix: Western Europe: 69% – Eastern Europe*: 26% – TTL: 58%

Lexus highlights from January to December 2021:

Total Lexus sales: 72,441 (+2% YoY)

Bestsellers: UX range (21,144); NX range (19,493); RX Range (18,346)

Main hybrids: UX Hybrid (17,261); NX Hybrid (14,255); Hybrid RX (5,718)

Total hybrid sales: 44,079 (-1% year-over-year)

Hybrid mix: Western Europe: 90% – Eastern Europe*: 8% – TTL: 61%

Sales from January to December 2021 are listed below:

TOTAL TOYOTA / LEXUS

1,076,300

TOYOTA

1,003,859

AYGO

85,325

Yaris (including Yaris hybrid)

179,383

Yaris hybrid

143,595

Yaris Cross (including Yaris Cross Hybrid)

22,743

Yaris Cross hybrid

21,666

Corolla H/B and Touring Sports (including hybrid)

127,882

Corolla H/B & Touring Sport Hybrid

122,869

Toyota C-HR (including Hybrid)

114,737

Toyota C-HR Hybrid

112,757

Corolla SDN (including hybrid)

80 146

Corolla SDN Hybrid

43,942

Prius family

6,689

prius

1,597

Prius+

3,630

Prius plug-in hybrid

1,462

Mirai

701

camry (including Camry Hybrid)

50,246

Camry hybrid

10,121

Supra

979

RAV4 (including RAV4 hybrid and RAV4 plug-in hybrid)

161 266

RAV4 Hybrid

87,020

RAV4 plug-in hybrid

23,053

Highlander (including Highlander Hybrid)

10,518

Highlander Hybrid

7,986

land cruiser

35,215

Hilux

47,480

PROACE (including PROACE EV)

30,814

PROACE EV (including PROACE VERSO EV)

5,175

CITY OF PROACE

36,238

Other models

13,497

LEXUS

72,441

CT 200h

1,249

IS (including hybrid IS)

628

Hybrid IS

524

ES (including Hybrid ES)

6,872

hybrid ES

4,830

LS (including hybrid LS)

175

LS hybrid

125

NX (including NX Hybrid)

19,493

NX hybrid

14,255

UX (including hybrid UX)

21,144

Hybrid UX

17,261

UX EV

2,987

RX (including Hybrid RX)

18,346

Hybrid RX

5,718

RC (including Hybrid RC)

90

Hybrid RC

62

LC (including hybrid LC)

420

Hybrid LC

55

GX

1,181

LX

2,843

(1) EU fleet C02 refers to average emissions of cars registered in EU27 + Iceland and Norway. The reference to target achievement here is to Toyota + Lexus sales, based on preliminary internal data ahead of the regular release schedule of official figures by the European Commission.

(2) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan ).

*Eastern Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.

Models listed in italics are produced locally in Toyota’s European factories.

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