Excited for Gran Turismo 7? Do you have a PlayStation 5? I’m prepared for many people reading this to answer these two questions alternately. Particularly the “yes”, followed by the “no”. If you answered the other way, cool I guess? I don’t know why you are reading this story, but you know it.
Either way, Sony has a new strategy for getting consoles to people who want them: buy a car. Not just any car, but a special edition five-door Toyota Yaris with the 1.5-liter hybrid powertrain producing a scintillating 115 horsepower of stopping power. It’s called the Yaris GR Sport GT7, and it comes with a PS5, a second controller, and a copy of the next installment of The Real Driving Simulator. It’s also not available in the US, as you’ve surely figured out, because Toyota no longer sells the Yaris here.
Hell, it’s not even sold in all the territories where the Yaris is, because Toyota is apparently extending this offer exclusively to Spanish customers, and only 100 of them. So for those of you who do live in Spain and are in the market for an adequate but not particularly exciting B-segment hatch and would like love playing the most anticipated racing game of the year on the console it was intended for, you’re in luck. The rest of us – myself included – can fuck off.
The great irony of this link is that, as we all know, Toyota has a more exciting version of the Yaris that actually deserves GT7 branding, but it’s not the hatch that got the honors here. On some level, I can kind of understand that, because the GR Yaris is expensive and exclusive and that way Toyota can sell cars to the kind of young people who might be swayed by a partnership like this. Chances are they don’t have any money.
But you would expect at least some Gran Turismo-accessories inspired for the problem, and they are simply not present on this car. I was surprised to find that the iconic GT the logo doesn’t even appear as much as a badge on the back. All you get are a pair of tiny decals on the front quarter panels, which look oddly incorrect in some pictures. and kind of tacke- hey! Wait a minute.
These images bear a suspicious resemblance to Toyota’s earlier media of the Yaris GR Sport, but with a little GT Photoshopped and different text on the plates.
Here’s the regular Yaris GR Sport, in a photo hosted on Toyota European Press Site:
And here is the GT7-brand a:
The little sticker isn’t the only change. I just noticed the Gran Turismo it lacks rear parking sensors, perhaps to offset perhaps a tenth of the cost of a PS5. But hi! At least you get a number plate – also clearly not “bought” – right under the shifter. Here I dropped an arrow and cropped in a bunch so you can’t miss it:
The Yaris GR Sport GT7 is not in Gran Turismo 7 as far as anyone knows, probably because the best GR Yaris already is. Plus, if you were to buy this car, know that you wouldn’t even get the special edition Steel Book of the game that comes with the soundtrack and other goodies – you’d get the standard version. You know, in this ongoing consumer nightmare where people always I can’t walk into a fucking Best Buy and pick up tech that’s been on the market for 15 months, nothing surprises me anymore.