Classic Cars

Four Seasons partners with Canossa Events to launch an exclusive road trip through Tuscany

Four Seasons partners with Canossa Events to launch an exclusive road trip through Tuscany

Four Seasons Hotels and Resortsone of the world’s leading luxury hotels, has unveiled a partnership with Events in Canossaa Motorsport Network business, to market Beyond by Four Seasons, an exclusive road trip through Tuscany. A curated week-long driving experience, designed to showcase the best of the Italian countryside in a luxury car. From September 24 to 30, 2022, the brand’s first driving trip explores enchanting landscapes, privileged access to must-see sites and a remarkable culinary offer, with Four Seasons Hotel Florence as a home base.

Four Seasons takes legendary service to the roads of Europe with Beyond by Four Seasons, an exclusive road trip through Tuscany.

Photo by: Four Seasons Media Library

Working in collaboration with a leader in lifestyle driving experiences, Events in Canossa, as well as the city of Florence, travelers are invited to meet up in the Tuscan capital and enjoy an Italian getaway from the comfort of their own vehicle or a team-curated classic or luxury vintage sports car. of dedicated customer service. Every step of a guest’s journey – from accommodations and daily activities to exclusively curated trips and local recommendations – is carefully managed with the attention to detail and genuine service for which Four Seasons is renowned.

The maiden road trip to Tuscany will begin with an al fresco welcome dinner in the Faggio Garden at Four Seasons Hotel Florence, kicking off a week of discovery. In the days that follow, guests will explore the vineyards of “Chiantishire” with a private tour and wine tasting at the historic Antinori cellars; drive through the colorful landscapes of Siena, have lunch under the historic arcades of Montalcino Town Hall; and travel through idyllic seaside towns and the famous green cypresses of Bolgheri to the famous vineyards of Ornellaia.

“Creating memorable events and unforgettable celebrations centered around the love of cars is what we do best,” said Luigi Orlandini, President and CEO of Events in Canossa. “In partnership with Four Seasons, we have crafted an incredibly unique offering, allowing guests to enjoy every special moment spent on the road and inspiring them to immerse themselves in the splendors of all that Tuscany has to offer.”

Destination Florence.

Destination Florence.

Photo by: Shutterstock

While exploring the area, guests will be granted private entry to venues normally closed to the public, indulging in a memorable Florentine dining experience as well as an unforgettable evening at the Opera House. Programming also includes built-in times to rest and recharge, giving guests a chance to explore the grounds of the Four Seasons Hotel Firenze, their home away from home, to relax amidst the city’s largest private garden. , poolside or with a rejuvenating spa treatment .

“Working with Four Seasons and Canossa Events, it is an honor to shine the spotlight on our beautiful capital and the scenic roads of Tuscany,” said Dario Nardella, Mayor of Florence, Italy. “Our unique collaboration offers travelers a rare view of the region’s must-see sites, hidden itineraries and best-kept secrets – the ingredients of an incredibly memorable Italian vacation.”

Whether customers are on site or en route, a dedicated customer services team ensures smooth delivery and exceptional service at every touchpoint, allowing travelers to focus on the true charm and romance of road travel.

Beyond Four Seasons demonstrates our constant pursuit of deeper insights that inspire and enhance the customer experience,” says Marc Speichert, Chief Commercial Officer, Four Seasons Hotels and Resorts. “By designing programs influenced by the passions and preferences of Four Seasons travelers, our guests become the authors of how they connect with our brand. Upholding a customer-centric approach in everything we do remains our priority as we look to the future and the myriad of opportunities to come.

With a luxury lifestyle offering that stretches to measure Private plane; a growing collection of rental of luxury villas and holiday homes; a line of selected home and travel items; and a global portfolio of Private residencesFour Seasons now brings its expertise to the road, tapping into its extensive network of local artisans and experts to elevate every mile.

Lifestyle, vintage car.

Lifestyle, vintage car.

Photo by: Christian Horan

As space is limited, travelers interested in learning more about Beyond by Four Seasons, an exclusive road trip through Tuscany are invited to click here for booking details or email [email protected] Reservations can also be made by phone at +39 0522 421096 (Italy) or +1 831 521 5190 (US).

For more information on Canossa Events, visit