Electric cars

Elon Musk and Tesla drop a trick that boosts margins and revenue

Elon Musk and Tesla drop a trick that boosts margins and revenue

It is so rare that it deserves to be underlined.

Elon Musk and Tesla (TSLA) – Get the Tesla Inc report never back down in the face of adversity. The electric vehicle (EV) maker, for example, has made two price hikes on its cars since the start of the year as similar moves by rivals sparked an outcry from consumers.

However, after a TheStreet story reporting that electric vehicle maker Tesla had implemented an ingenious trick to entice Tesla car customers to pay more, the company backtracked. At the time of writing, the trick in question is no longer in place.